iPhones 17 and the Sugar Water Trap

Daring Fireball
By John GruberSep 10, 2025, 1:48 pm937 ptsTop
Ben Thompson has a wonderful take on yesterday’s event and what it says about Apple overall: Apple, to be fair, isn’t selling the same sugar water year-after-year in a zero sum war with other sugar water companies. Their sugar water is getting better, and I think this year’s seasonal concoction is particularly…

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