Apple adds CEO of branding agency Wolff Olins to marketing team

iDownload Blog
By Cody LeeApr 11, 2014, 9:56 pm441 pts
Ad Age reports this afternoon that Apple has hired Karl Heiselman, the global CEO of branding agency Wolff Olins. The news comes as the iPad-maker looks to double its in-house creative talent to better combat marketing from Samsung and others. Interestingly enough, Heiselman used to be a design contractor for…

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