Apple could fire longtime ad agency TBWA and look to Beats’ Jimmy Iovine to regain marketing mojo

iDownload Blog
By Christian ZibregJul 14, 2014, 7:44 pm824 pts
Gossip along Madison Avenue is growing more fluent about Apple tiring of its longtime ad agency TBWA Media Labs over a series of disappointing ads. The client-agency relationship is said to have deteriorated to the point where the iPhone maker ostensibly appears on the brink of putting its ad account up for a…

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