Apple’s marketing goes back to its roots

iDownload Blog
By Christian ZibregJun 12, 2013, 9:14 am289 pts
Earlier this week, Apple showed the WWDC crowd what could only be described as a pair of mission-statement videos. As we reported, these highlight Apple’s renewed focus on simplicity in iOS 7 and underscore its famous ‘Designed by Apple in California’ signature. The commercials didn’t escape the attention of…

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