Apple’s App Tracking Transparency could provide multibillion-dollar lift to its own ad business

MacDailyNews
Nov 12, 2021, 9:45 am352 pts
Apple could see a multibillion-dollar lift to its advertising business from its adoption of App Tracking Transparency which offers users control of tracking on Macs, iPhones, iPads, and Apple TVs, according to Bernstein analyst Toni Sacconaghi. Eric J. Savitz for Barron’s: Sacconaghi said in a research note…

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