Here’s what really compels new iPhone purchases

MacDailyNews
Sep 5, 2024, 6:18 pm569 pts
iPhone 15 Pro and iPhone 15 Pro Max Consumer Intelligence Research Partners (CIRP) asks new iPhone buyers why they bought their new iPhone. Survey subjects provide an open-ended answer and CIRP codes their responses into several categories to find out what really compels new iPhone purchases. Michael Levin and…

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