Apple named ‘World’s Most Valuable Brand’ for fourth consecutive year

MacDailyNews
May 16, 2025, 10:41 am219 pts
Apple has been named the world’s most valuable brand for the fourth straight year in Kantar’s 2025 BrandZ report, with a brand value of $1.29 trillion, up 28% from last year. The report attributes Apple’s dominance to strong consumer trust, premium positioning, and successful expansion across hardware,…

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