HSBC: Apple needs some real AI to sell more hardware

MacDailyNews
Jul 18, 2025, 3:14 pm168 pts
Apple Intelligence imagery on iPhone, Mac, and iPad. HSBC analysts report that Apple’s push to boost hardware upgrades with artificial intelligence has not yet succeeded, emphasizing that the company needs a more compelling AI experience to revitalize iPhone sales. “The iPhone still represents about half of…

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