Apple TV+ Curbs Costs After Expensive Projects Fail to Capture Viewers

MacRumors
By Hartley CharltonJul 22, 2024, 8:11 am304 pts
Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports. This shift comes after the streaming service, which launched in 2019, struggled to capture a significant share of the market, accounting for only 0.2% of TV viewership…

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