Jony Ive Still Asks 'What Would Steve Do?' Despite Jobs' Warning

MacRumors
By Tim HardwickFeb 24, 2025, 7:41 am386 pts
Former Apple design chief Sir Jony Ive says he still frequently asks himself "What would Steve do?" – despite Jobs specifically requesting that he shouldn't. Speaking on BBC Radio 4's Desert Island Discs, Ive shared that Jobs had directly told him before his death in 2011: "I really don't want you to be…

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