Putting Apple Product Development into Perspective

MacStories
By John VoorheesAug 9, 2016, 10:39 am1k ptsHot
Rick Tetzeli, co-author of Becoming Steve Jobs, interviewed Tim Cook, Eddy Cue, and Craig Federighi for an article about Apple’s approach to product development that was published by Fast Company yesterday. Tetzeli does an excellent job exploring critics’ ‘Apple is doomed’ refrain, putting it into historical…

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