Behind the Magic of Apple’s HomePod Ad, ‘Welcome Home’

MacStories
By Ryan ChristoffelMar 22, 2018, 12:50 pm367 pts
Today Adweek shared a mini-documentary that offers a behind the scenes look into Apple's biggest marketing success of 2018 so far: the Spike Jonze-directed HomePod video, 'Welcome Home.' The nearly seven-minute video can be viewed here. Adweek creative editor Tim Nudd shares an overview of what the making-of…

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