All in one: Owning the experience is key to Apple's customer satisfaction

Macworld
Jun 23, 2014, 6:00 am674 pts
If you regularly listen to Apple’s quarterly conference call, Tim Cook’s repeated use of the term “customer sat” for “customer satisfaction” is probably a well-worn square on your bingo card. Apple’s customer satisfaction numbers are the envy of the technology world—and probably several other worlds—and Cook…

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