Why Apple needs Beats Music to keep its street cred

Macworld
Sep 23, 2014, 11:59 am472 pts
Apple isn’t shutting down Beats Music, the streaming music service it snagged as part of its $3 billion deal to acquire Beats Electronics, but it needs to do something with the Spotify rival. Reports of Beats Music’s imminent demise swirled around the Internet on Monday, but Apple quickly denied the rumors,…

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