WWDC 2018: Apple’s counterintuitive business moves

Macworld
Jun 8, 2018, 6:00 am560 pts
There’s a great scene in my favorite Christmas movie, Miracle on 34th Street, where a Macy’s sales manager is shocked to overhear the department store Santa Claus send a distraught mother to a competitor to buy a toy. But what starts as a fireable offense ends up becoming a marketing strategy, as Macy himself…

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