How today’s Apple has thrown out its old rulebook

Macworld
Jul 18, 2018, 6:00 am806 pts
When Steve Jobs came back to Apple in 1997, he didn’t like what he saw, so he set about changing the corporate culture. A decade later, one proof of his success was the fact that the company seemed to follow a rulebook, largely behaving with a consistency that allowed those of us who covered the company to…

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