Apple's Business Strategy is changing under the Cook Doctrine

Patently Apple
By Jack PurcherNov 3, 2017, 10:17 am1.4k ptsHotTop
Beneath the headline revenue and profit figures, Apple's CEO Tim Cook seemed to have solved two of Apple’s longest-standing problems: its heavy reliance on the latest flagship iPhone to buoy its profits, and its lack of affordable offerings to help budget-minded buyers see the benefits of joining Apple’s…

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