Implementation of Gambling Apps on Apple Platforms: Difficulties & Features

The global gambling industry is steadily moving in line with the general trend - the users' influx of mobile platforms is increasing every year. Not to miss out on new customers, the providers are working hard to release applications with high-quality services and the best slot machines on https://www.financials2017.com/. Such products are popular in the App Store: there is even a special section for gambling. However, their publication is fraught with some difficulties: to keep the casino app from being banned, you need to follow the rules of the store strictly while trying to please its demanding users.

The Distinctive Features Of iOS Mobile Casino Apps

The first and main distinguishing feature of iOS applications is that the number of devices is lower than the number of Android smartphones. It means that it should be easier to adapt the appearance of a mobile application to the current iPhones on the market. Moreover:

• With the release of each new device and the update of the operating system, the vast majority of mobile applications need to be adapted to new conditions. App Store statistics show that iPhone visitors of non-UK casino sites are eager to update the latest version of the OS. Therefore, applications must comply with its requirements;
• At the same time, the screens of modern iOS devices have a good resolution. It allows the use of thin fonts: they are not distorted, as is the case on low-quality displays;
• The device architecture of the same type allows not to carry out additional checks at the start of the application. There is no need to check the presence of a camera, GPS sensor, or accelerometer.

Although the base of devices on the iOS platform is much smaller than on Android, there are a lot of nuances in creating and developing applications for the iPhone. Design, up-to-date code, and the use of smartphone features in the creation and development of applications for the iPhone can greatly increase user loyalty, which will lead to an increase in the rating of the application in the store.

App Store App Download Rules

Apple described its product requirements in the App Store Review Guidelines document. Anyone can get acquainted with them. In addition to the standard points regarding the stability of work, the absence of errors, and other essential rules, there is a special section on contests, sweepstakes, lotteries, sweepstakes, and gambling. Failure to fulfill them excludes the appearance of the application in the App Store:

• all winnings must be sponsored by the app owner;
• inside there should be a page with a clear description of the rules, which will also indicate that Apple has nothing to do with the game;
• the owner must have a gambling license valid in each country where the game is available;
• it is prohibited to sell a real product, in particular, lottery tickets;
• the application in which the game is played for real money must be free (or, in any case, shareware, that is, you do not need to pay for it when downloading, and at the same time the main functionality is available);
• gambling may not be advertised or images that are unacceptable to children.

Most often, a casino is an app with in-app purchases. It means that App Store employees will check it much more thoroughly. They will not allow a product with purchase mechanisms that differ from those provided, for example, with a buy button that will lead to the company's website. Besides, you cannot sell virtual currencies with an expiration date and content that becomes unavailable over time.

Apple's App Store Publishing Policy

After you have developed the application yourself or ordered the development of an ios application, the moment of publication comes. The App Store has stringent requirements that must be followed when publishing an app. It is vital not only to comply with all style guides when developing a design but also to ensure the confidentiality of the user's data, the stability of the application during operation, and, most importantly, its usefulness. One of the reasons for refusal to publish may be that the reviewer considers the application useless or not useful enough against the background of many similar applications in the App Store. In this case, the apps' functionality should be revised, adding to it, among other things, elements affecting the innovations of the operating system. Such applications are readily passed on, encouraging developers to continue to support the latest OS features.

To Sum It Up: Casino Apps Promotion

To attract players, mostly standard techniques are used, although sometimes specific ones are used. The common ones include distributing press releases and media advertisements, in-store optimization, creating a landing page for search engine users, and motivated installs. Specialized methods of casino promotion include mailings to the bases of players prone to gambling. These can be people loyal to slot machines, poker, forex, and other topics related to winning real money. If you correctly organize an advertising campaign, make an action that is interesting for such an audience, the effect of the mailing becomes colossal.