Why Apple Products Are So Popular: Megabrand Secrets or Why Do We All Love Apple?

It's no secret that the army of Apple-branded devices is one of the most loyal in the world. The adherents of Apple devices do not spare money for new developments of the American corporation, for the installation of various semi-luxury applications, including the TonyBet app, Netflix, etc. Moreover, they are ready to wait in line for the latest gadgets all night long. Owners of simpler gadgets don't always understand why Apple's products are so expensive and why its fans feel such passion. But there are several reasons for that.

The Quality of Technology

Apple-branded devices are made in China. However, there is no doubt about the quality of gadgets, because control of all stages of production is very strict. To date, the American corporation has virtually no equal in the occupied niche of electronics.

Apple gadgets are famous for their ergonomics, functionality, as well as a perfect combination of high-quality software and "iron". In this case, the company's technology is almost no difference in its performance from a fairly powerful computer.

Stylish Design

"The devices are very stylish. They are not ashamed to take them out in public" - noted many owners of iPhone or iPad. And it's true: for a long time now, the name Apple has been associated by many with elite design developed by the world's best specialists. By the way, when hiring all the company's employees are selected not only by their technical skills but also by their ability to look at any problem from a designer's point of view.

Proprietary Operating System

Unlike its competitors, Apple uses its software developed specifically for its gadgets. This also makes the tech more expensive than all other products, which typically use an OS from Google to run.

Software

Many new programs and games appear first for iOS and only then become available in Android. And some of the services are created exclusively for, for example, the iPhone. Users when purchasing gadgets have to take into account this important fact.

In addition, software updates for Apple devices are carried out quickly and regularly, regardless of the specific model. Android can hardly boast of this: often on devices that are a year and a half old, there are difficulties with obtaining the latest software.

The Convenience of Copying Information

Happy owners of several Apple-branded devices do not experience any difficulties in transferring data from one gadget to another. Information can be easily transferred from iPhone to iPad or Mac. In particular, users can easily synchronize all their photos on different devices, and if necessary, answer a phone call from an iPad.

The Value of Devices That Has Hardly Diminished Over the Years

Over the years, Apple gadgets retain their value much longer than their "peers" on Android. For example, a used iPhone can be sold for at least twice as much as an Android phone released at the same time and having similar characteristics.

A Big Name

No matter how you look at it, the high cost of the devices is also paid for by the brand, the famous name that the company has received as a result of many years of competent promotion and impeccable work.

Buying gadgets from Apple allows a person to feel that he belongs to a certain caste: included in the number of people who are willing to overpay to become the owner of really high-quality equipment. And this also costs money.

Talking about unfair prices for Apple products is not so rare. Many gadget enthusiasts believe the cost of devices is too high. However, practice confirms: on many parameters, "Apple" devices are superior to their competitors, and therefore have the right to their exorbitant price.

Apple's Exclusive Market Strategy: 4 Surprising Facts

• Since the Mac is the professional choice of IT professionals, most programmers, project managers, and system administrators are advised to switch to Apple and its mass-produced product.
• As a result, the growth rate of Mac sales has been 3 times greater than that of the PC. Both products, the iPod and the iPhone are add-ons to Macs.
• Consequently, people who are happy with their iPods and iPhones end up buying Macintosh. How simple: "selling a great little solution means getting to know something more"! In some ways, Apple products are considered a tribute to fashion and part of today's mass culture.
• Finally, the elementary quality of the product, the marketing strategy, and the developed community around this company is simply unmatched, isn't it?