What Is the Popularity of the iPhone? Will the Price of Apple Products Fall?

We think no one will argue with the statement that today, of all the varieties of smartphones offered by the market, one of the most popular is the iPhone. The most coveted and the most hated, the most discussed, and in general, the Apple device for some people is an idol similar to what for gamblers is the land-based Las Vegas or the virtual PlayAmo casino Canada. What made it so popular? What made it a psychologically necessary indicator of luxury in our minds, an attribute of envy and lust?

Three Reasons for the Popularity of the iPhone!

First and foremost, advertising. "Advertising - the engine of commerce" - not a hackneyed phrase, but the reality of the market economy! The crop of "biting off apples", which rains down on us from the TV screens, from new movies, from the endless fields of the Internet - space - is not a coincidence, but the very that is a pattern, the result of successful marketing corporation "Apple". Endless visual and audio - repetition of attributes of the "Apple giant", as well as the association IPhone c items of external wealth, made this phone a dream of most of the population, more or less interested in the market of smartphones.

The second is the software and user support from the company. At the moment, there are a limited number of companies that are worried about users with outdated models of smartphones, phones. Regarding the iPhone, it does not matter if you buy the fourth version or iPhone 13, Apple will take care of each user, will provide updated firmware, help fix bugs accumulated during use, and so on. And moreover, the iPhone software is currently the most resistant to various improper actions of the user. If you can put it that way.

Third, most likely the design, although many skeptics will say that it was possible to do and what is more beautiful. But the fact is that the company has created a simple and recognizable design, thus spawned a lot of "mowers under the iPhone" from less well-known manufacturers of the smartphone market. And at the same time, it saved on advertising, and the iPhone advertising company is in the first place. And still, some manufacturers hint at the form of a well-known brand, others blatantly copy it.

The Uniqueness of the Device

However, even the most powerful advertising campaign would never allow the company to achieve such significant success in the global market. The uniqueness of the Apple iPhone lies in the peculiarities of its design and software stuffing. Firstly, it is the individual design, which is popularized and becomes a "company chip". Secondly, it's own operating system iOS, which is installed only on Apple brand products. Thirdly, it's innovation, which the company is constantly introducing into production.

Staking on the quality and uniqueness of the product is the principle on which the production of the brand is based. It was Apple that actually introduced selfies, creating the first quality front-facing cameras. Today we even forget their true purpose - to communicate with the person you are talking to via video call.

In every Apple iPhone model, ingenious ideas find ingenious embodiments. This company is the first and the best, which explains the popularity of the devices and the constant desire to innovate. That is why attempts by Chinese companies to copy the design and software part of the smartphone also, to some extent, play into the hands of Apple. After all, any copy is a kind of advertising and unwittingly encourages users to buy the original.

All of the above is exactly what provides such unheard-of popularity of this phone. A huge amount of money is spent on the development and promotion of new versions, and so far the "iPhone" justifies the money invested in it.

The Popularity of Apple Products in Different Markets of the World

Despite Apple's efforts to expand their products around the world, the United States remains the most important market for their products. Last year, America produced 36% of the company's total sales. Apple's strong bias toward the U.S. market may be helped to some extent by the overwhelming popularity of smartphones and smartwatches in that region. It should be noted that Apple products have long been gaining popularity in Europe.