Phil Schiller On The Evolution Of The Mac And Abandoning Optical Drives

Cult of Mac writes, If Tim Cook is the operational brains behind Apple, then Phil Schiller is the showman. Since Steve Jobs passed away, Schiller has been the go-to guy for product unveilings at Apple’s high-profile media events. This past Tuesday, Schiller showed off a number of brand new products to the world, including the iPad mini and all-new iMac. What does Apple’s marketing guru think about the company’s approach to designing products like the Mac? Harry McCracken of TIME interviewed Schiller after the iPad mini event Tuesday. There are some good tidbits from Schiller about how Apple sees...

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