Apple Search could be part of a ‘silent war’ on Google; could threaten Google’s ad business

9to5Mac
By Ben LovejoyJan 25, 2023, 8:27 am615 pts
There have been suggestions for years now that the iPhone maker is quietly working on an Apple Search service, to compete with Google. That idea is back in the news today, in a report suggesting that it could be one element of a three-part “silent war” on Google. Recent developments do support the idea that…

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