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Feb 6, 2023, 10:26 am236 pts
9to5Mac![photo of Rumored iPhone Ultra strategy may work, but could easily backfire on Apple [Opinion] image](https://9to5mac.com/wp-content/uploads/sites/6/2023/02/iPhone-Ultra-concept.jpg?quality=82&strip=all&w=1280)
Could Apple be planning a new iPhone Ultra, costing even more than the Pro Max? That’s the suggestion of a report over the weekend, and it may be backed by a hint dropped by CEO Tim Cook in last week’s earnings call. Asked about the company’s continued push to drive up the average selling price (ASP),…
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