Former CEO John Sculley explains how Apple sells experiences

Cult of Mac
By Luke DormehlOct 12, 2014, 5:23 pm3.2k ptsInteresting
I’m a sucker for Apple history, and I particularly enjoy hearing from the people who had an impact on shaping Steve Jobs into the incredible force of nature that he became. In a new interview with John Sculley, the former… Read more ›

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