Former Apple Retail Chief Ron Johnson Explains Why People Pay More For Apple Products

Cult of Mac
By Buster HeineJul 19, 2012, 9:44 am118 pts
When Ron Johnson left Target to become Apple’s Retail Chief in 2000, people thought he was absolutely nuts. Apple was in danger of going out of business, and other PC manufacturers like Gateway were closing their retail locations. Johnson ignored all the warning signs because he says he saw that Apple was…

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