New Lexus Ad Uses iPad To Animated Printed Page

Cult of Mac
By Giles TurnbullOct 12, 2012, 5:00 am106 pts
Take a magazine. Put an iPad behind an advert on a printed page. Behold: moving pictures. This is one of the latest advertisements from Lexus, and in reality all the paper is doing is acting as a screen, with images projected on to it from behind. Just as huge buildings have become popular film backdrops using…

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