Why Apple Will Never Surprise Us With ‘One More Thing’ Ever Again

Cult of Mac
By John BrownleeOct 22, 2012, 10:07 am591 pts
The iPad mini, leaked months before it debuts. Earlier this year, Apple CEO Tim Cook famously said that Cupertino was going to “double down on secrecy” this year. It hasn’t worked. Apple — once a company known for the surprise “one more thing” — had every single detail of the iPhone 5 leaked to the public…

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