Jonathan Ive: iPad Mini Is a “Concentration Not a Reduction”

Cult of Mac
By Leander KahneyOct 23, 2012, 2:10 pm238 ptsTrending
Why is the iPad mini $329 instead of $200? In the promo video above, Apple’s Senior Vice President of Design, the venerable Sir Jonathan Ive, gives an implicit explanation. The iPad Mini is not a reduced iPad, he says, but a concentrated one. Here’s his rationale: Ive starts off by stating Apple’s goals. It…

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