Watch Jony Ive Talk About The Future Of Apple Design Back In 1997 [Video]

Cult of Mac
By John BrownleeNov 16, 2012, 4:00 pm1.2k ptsHotTop

This video of a young Jonathan Ive talking about the design of the famous 20th Anniversary Macintoshi back in 1997 is hypnotic for a number of reasons.

At first, it’s just kind of cute, watching Jony Ive standing next to this bulky plastic all-in-one and talking about it with the same intensity as he would talk about designing the iPhone 5, but then you get sucked in, and despite your first impressions actually starting to appreciate what he was trying to accomplish, and see the same echoes and reiterated design philosophies extending forward in time, right down to the latest iMacs. Everything Ive was trying to do then, he’s still trying to do with Apple’s latest products.

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Watch Jony Ive Talk About The Future Of Apple Design Back In 1997 [Video]

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