What Was Ex-Apple Retail Chief Ron Johnson’s Big Mistake At JC Penney?

Cult of Mac
By John BrownleeApr 12, 2013, 1:14 pm308 pts
Here’s some fantastic analysis on what ex-Apple retail chief Ron Johnson did wrong at JC Penney written by legendary Apple ad man Ken Segall, who completely rejects the idea that Ron Johnson didn’t understand JC Penney’s brand identity, and even wandered around quoting the company’s founder, who detested sales…

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