Former Apple TV Engineer: ‘Those New Apple TV Designs Were Tossed Out 5 Years Ago’

  • Macgasm faviconMacgasm

    By Joshua SchnellMar 23, 2012, 9:11 pm1.3k ptsHotTop

    An interesting tweet by Michael Margolis, a former Apple TV engineer at Apple Inc., popped up in our Twitter feed this evening, and we thought it was worth passing on. According to Margolis, the new Apple TV UI was not only on the table at Apple years ago, but Steve Jobs alledgedly shot it down because he didn’t like it at the time.

    If true, and it sounds like Margolis would know, it certainly has me raising an eyebrow, or two. The new Apple TV UI has been critcised fairly heavily since it’s release. You wouldn’t be alone if you thought that the Apple TV hoped into a Time Machine and brought back Web 2.0 and all of its shiney button goodness to 2012.

    The question now is, who’s calling the UI shots at Apple these days? Are things slipping a little bit?

    Hat tip to Techpun for sending this one in to us!


Trending Today on MacHash



MacHash is your real-time Apple news aggregator, delivering the latest headlines on Apple, Mac, iPhone, iPad, and iOS from top sources across the web.

As a powerful content discovery platform, MacHash continuously curates breaking news, product announcements, software updates, reviews, and industry insights related to Apple Inc. and its ecosystem.

MacHash helps you stay informed on everything from macOS and iOS developments to Apple Watch, AirPods, and the latest in tech and app innovation.

Access MacHash from your desktop or mobile device to explore, follow, and share the most trusted Apple news all in one place.