Apple nearing billion-dollar streaming TV deal with FIFA; still in the running for NBA rights

9to5Mac
By Chance MillerApr 22, 2024, 12:29 pm177 pts
Apple is doubling down on soccer as an integral part of its sports strategy for Apple TV. According to a new report from The New York Times, FIFA is nearing a deal with Apple for the worldwide television rights to a new World Cup-style tournament being played in the United States next year. more…

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