Smartphone market down and worsening, but Apple’s tactic pays off – IDC

9to5Mac
By Ben LovejoyApr 15, 2026, 7:08 am140 ptsTrending
The global smartphone market fell more than 4% year-on-year in the first quarter of this year, ending 2.5 years of consecutive growth, according to a new market intelligence report. Things are expected to get even worse as the memory shortage bites even harder, but the tactic adopted by Apple is paying off ……

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