Apple starts offering free 4K upgrades for purchased TV shows

9to5Mac
By Chance MillerJul 6, 2026, 12:17 pm83 pts
Back in 2017, Apple began rolling out 4K content on the iTunes Store in conjunction with the launch of the first Apple TV 4K. At the time, Apple also began upgrading previously purchased movies to 4K quality at no additional charge. Now, Apple is finally extending that to TV shows and has started offering free…

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