Apple will comply with ‘fairer’ App Tracking Transparency rules in the EU

9to5Mac
By Ben LovejoyAug 17, 2026, 9:58 am198 pts
App Tracking Transparency (ATT) is an Apple privacy initiative intended to allow iPhone owners greater control over how developers collect and use their data. However, the company was accused of treating its own apps more favourably than third-party ones. The company has now agreed to apply new rules to how…

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