Apple ratchets up prices, blames the cost of memory

Ars Technica
By Jonathan M. GitlinJun 25, 2026, 10:14 am181 pts
Apple bumped its prices across much of its product lineup today, in some cases adding hundreds of dollars to the cost of a new Macintosh. An entry-level MacBook Neo that cost $599 is now $699. The formerly $1,299 iMac will now be a $1,499 iMac. An M5 MacBook Pro that was $1,699 is now $1,999. And at the very…

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