Tim Cook, in Interview With WSJ: ‘Unfortunately, Price Increases Are Unavoidable’

Daring Fireball
By John GruberJun 18, 2026, 11:49 am96 pts
Rolfe Winkler, reporting for The Wall Street Journal (gift link): Apple plans to raise prices on its products to offset the surging costs of memory and storage chips, Chief Executive Tim Cook said in an exclusive interview with The Wall Street Journal. “Unfortunately, price increases are unavoidable,” he said.…

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