BMW Executive in 2023: No Plans to Sell in-Vehicle Ads

Daring Fireball
By John GruberAug 6, 2026, 12:46 pm131 ptsTrending
Tanya Gazdik, reporting for MediaPost back in December 2023: Despite the ever-expanding screens in its vehicles, including an available 31-inch backseat theatre screen, BMW has no plans to sell advertising on any of them. Radio commercials are intrusive enough, says Stephan Durach, the brand’s senior vice…

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