BMW Probably Paid Sony for the Spider-Man Dashboard Ads, Not the Other Way Around

Daring Fireball
By John GruberAug 11, 2026, 3:46 pm219 ptsTrending
This didn’t occur to me but should have — BMW paid Sony to place BMWs throughout the new Spider-Man: Brand New Day movie. They’re not just in the movie but part of the story. So it’s probably the case not that Sony paid BMW to put Spider-Man animations in the dashboards of every late model BMW on the road, but…

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