Alex Micek on BMW’s iDrive ‘Special Surprises’

Daring Fireball
By John GruberAug 11, 2026, 3:56 pm268 ptsTrending
Alex Micek: In the future, I will feel angry if my car strands me on the side of the road. I will feel angry if the motor brushes fail expectedly. I will feel angry if it leaks water. By contrast, I don’t feel anger when the car tricks me into seeing an advertisement. Instead, I feel a deep, smothering,…

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