Apple’s iPhone captures 65% of global premium smartphone market as segment hits record 29% share in H1 2026

MacDailyNews
Aug 7, 2026, 3:15 pm193 ptsTrending
Apple dominated the premium smartphone segment in the first half of 2026, holding a commanding 65% market share, according to Counterpoint Research. The Cupertino company outpaced the broader industry as devices priced at $600 and above (wholesale average selling price) accounted for a record 29% of overall…

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