Apple working on first-party game controllers, likely under Beats brand

MacDailyNews
Sep 14, 2026, 12:00 pm97 pts
Sony DualShock 4 Wireless Controller Apple has spent more than a year developing its own game controllers and is likely to sell them under the Beats name rather than its main brand, according to Bloomberg News‘ Mark Gurman. The project is being led by Beats executives on both product conception and…

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