Tim Cook Calls Apple Maps Launch His 'First Really Big Mistake' as CEO

MacRumors
By Tim HardwickApr 23, 2026, 8:29 am209 pts
Outgoing Apple CEO Tim Cook has named the botched 2012 launch of Apple Maps as his "first really big mistake" in the role, according to a Bloomberg report covering the town hall meeting that was held Tuesday with his recently announced successor, John Ternus. The Maps app launched with mislabeled landmarks,…

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