Tim Cook Says Apple Price Increases Are 'Unavoidable' Due to Memory Costs

MacRumors
By Juli CloverJun 17, 2026, 5:08 pm184 ptsTrending
Apple is raising its prices to offset the high cost of memory and storage, Apple CEO Tim Cook told The Wall Street Journal. Apple is no longer able to absorb the increased prices and will need to pass some of the cost on to consumers. "Unfortunately, price increases are unavoidable," said Cook. "We're doing…

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