Apple's Steady iPhone Pricing Pays Off as Rivals Scramble

MacRumors
By Hartley CharltonJul 13, 2026, 10:44 am155 ptsTrending
Apple captured a record 20% share of the global smartphone market in the second quarter of 2026, even as worldwide shipments fell 4% year-over-year amid an ongoing memory chip shortage, according to a new report from Omdia. It is Apple's best second-quarter showing on record, landing in what is normally its…

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