iPhone 18 Pro Event Could Hit Apple Shares, KeyBanc Warns

MacRumors
By Hartley CharltonSep 7, 2026, 10:33 am110 ptsTrending
Apple's September 9 iPhone announcement event could become a negative catalyst for the stock, KeyBanc Capital Markets warns. In a research note seen by Investing.com, KeyBanc said the event could motivate investors to weigh pricing decisions against the impact of higher costs on demand and margins. KeyBanc…

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