'Shop Different': Apple Retail Pioneer Ron Johnson Shares the Inside Story

MacRumors
By Eric SlivkaSep 18, 2026, 1:37 pm214 ptsTrending
Back in 1999, unhappy at how Macs were being positioned in traditional computer retail stores, Steve Jobs decided that Apple needed to make its own push into retail. The man he brought on to lead the initiative was Ron Johnson, previously the vice president of merchandising at Target. Johnson and writer Zander…

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