Behind the App: Working with the Press

MacStories
By Federico ViticciApr 16, 2015, 6:52 pm717 pts
This week we take a look at how developers tease their apps to build hype, how they manage relationships with the press, and how journalists feel about this themselves. Over the years, I've often been asked to share my process for evaluating app pitches and tips/best practices for developers who want to work…

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