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  • The Essence of Apple’s Decision

    Jun 28, 2019, 6:19 am By Horace Dediu
    “The essence of ultimate decision remains impenetrable to the observer – often, indeed, to the decider himself.” John F. Kennedy The fact that we ourselves don’t know how we make decisions has not stopped us from proclaiming, loudly, that we know how…
  • Sponsor: Clean Up Your Inbox With SaneBox

    Jun 13, 2019, 10:21 am By asymco-admin
    SaneBox brings sanity back to your inbox by prioritizing what’s important, removing spam/junk, grouping newsletters together, and automating tedious tasks. Save $25 off any plan when you start your 14-day trial today 🙂  
  • The iPad Operating System

    Jun 13, 2019, 10:13 am By asymco-admin
    WWDC 2019 included a vast list of releases and it’s quite difficult to summarize. The focus is always on software updates but this year the list seems more exhaustive than usual. The highlights for me are: WatchOS now includes direct App Store access. This…
  • Do Your Standup Meetings Suck? Try Standuply Instead

    May 16, 2019, 1:08 pm By asymco-admin
    Standup meetings seems like an easy and effective practice. But, they can really suck in a remote team. If your standups suck, there’s a good chance you are not using the right tools. Standuply, a Digital Scrum Master for Slack, helps remote teams automate…
  • The Pivot

    May 16, 2019, 1:37 am By asymco-admin
    The iPhone is the most successful product of all time. Over 1.6 billion have been sold. Including the iOS products it spun off, the total is over 2.2 billion. Of those 2.2 billion sold, 1.5 billion are still in use. There are about 1 billion iPhone users.…
  • AiriPods

    Mar 27, 2019, 7:34 pm By Horace Dediu
    The Apple Watch is now bigger than the iPod ever was. As the most popular watch of all time, it’s clear that the watch is a new market success story. However it isn’t a cultural success. It has the ability to signal its presence and to give the wearer a…
  • mini

    Mar 21, 2019, 10:24 am By Horace Dediu
    We want things to get better. The desire of improvement and an increase in performance is seemingly innate. The old adage goes that using the word “new” is the most effective way to increase sales. “New & Improved” if you want to be redundant. For many…
  • Sponsor: Use GravityView to Powerfully Display Form Entry Data

    Jan 30, 2019, 3:03 pm By Horace Dediu
    Using WordPress? GravityView puts your Gravity Forms form data to work on the front end of your website. You can easily display your entries in a table, a nice-looking profile listing, or even in your own hand-rolled HTML layout. Build virtually anything using…
  • A Billion Users

    Jan 30, 2019, 2:23 pm By Horace Dediu
    In the latest Apple Earnings report, Apple announced a few details that are relevant to the forecast of the business: The global active installed base for iPhone reached an all-time high at the end of December, surpassing 900 million devices. This represents…
  • Apple’s Unit Economics

    Jan 7, 2019, 11:26 am By Horace Dediu
    For the last two years I’ve been studying the transportation economy and introducing the idea of Micromobility. Simply, Micromobility promises to have the same effect on mobility as microcomputing had on computing. Bringing transportation to many more and…