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  • It’s Spacetime

    Mar 21, 2024, 9:46 am By Horace Dediu
    The Apple Vision Pro has had a very long gestation period. The first evidence for it emerged in 2015 when Apple acquired Metaio and Mike Rockwell was hired. That’s almost 9 years ago. Even at this time, the product is in many ways incomplete and will take…
  • Google and Apple: The Future

    Nov 30, 2023, 8:43 am By Horace Dediu
    In yesterday’s post, I proposed a way to inspect the Google-Apple distribution deal. It could be understood as a flat-rate deal where default placement of Google search in Safari is paid for with a constant run rate. This was the assumption for a few years…
  • Google and Apple: The Deal

    Nov 29, 2023, 6:44 am By Horace Dediu
    In Google and Apple: The Beginning, we looked at the history of the relationship and the situation which emerged when Mobile Computing rose to such a level of ubiquity that it determined the fate of both companies. Apple today holds firmly in its grasp about…
  • Magic Lasso Adblock: Incredibly Private and Secure Safari Web Browsing

    Nov 28, 2023, 8:58 am By Horace Dediu
    Speaking of Google and Apple, one aspect where the two companies differ is on the question of privacy. Online privacy isn’t just something you should be hoping for – it’s something you should expect. You should ensure your browsing history stays private…
  • Google and Apple, The Beginning

    Nov 28, 2023, 6:50 am By Horace Dediu
    Are Apple and Google competitors or are they partners? Prior to the launch of the Android operating system, Apple and Google collaborated on many projects. Google Search was predominant on Apple products including the (at the time) new iPhone. The iPhone also…
  • The Apple Investor’s Dilemma

    Thu 11:28am By Horace Dediu
    While preparing for the 2023 Apple Investor Event, I looked at my presentations from the last such event. This was called the Apple Summit NYC and took place in August 2018, about 5 years ago. We will review these graphs at the next event but I would like to…
  • Magic Lasso Adblock: 2.0x Faster Web Browsing in Safari

    Oct 23, 2023, 12:36 pm By Horace Dediu
    Want to experience twice as fast load times in Safari on your iPhone, iPad and Mac?  Then download Magic Lasso Adblock – the ad blocker designed for you. It’s easy to setup, blocks all YouTube ads, and doubles the speed at which Safari loads. Magic Lasso…
  • Forecast for Apple’s Earnings for Fiscal Fourth Quarter 2023

    Oct 23, 2023, 12:35 pm By Horace Dediu
    As we move ahead into the September quarter, I’d like to review our outlook, which includes the types of forward-looking information that Saori referred to at the beginning of the call. We expect our September quarter year-over-year revenue performance to be…
  • Apple Investor Event 2023 (Location Update)

    Oct 23, 2023, 10:18 am By Horace Dediu
    There are still tickets available for the super-exclusive (max. 25 participants) Apple Investor Event, November 9th. The location is The Metlo, 21st floor, in Boston’s Seaport district. The address is: With location is in an area known as the Innovation…
  • Apple Investor Event 2023

    Tue 1:01pm By Horace Dediu
    I’m super excited to announce the Apple Investor Event 2023. This will be the third Apple Investor Event I’ve hosted but it’s been a long time since the last one. The event will take place November 9th, 2023 in Downtown Boston Area (precise location will…