Asymco logo Asymco


  • Asymcar 22: The Goddess

    Wed 10:57am By Horace Dediu
    The incomparable Citroen DS (French homophone: déesse), 60 years old this year.  Hydropneumatic, self-levelling suspension aerodynamic and interior design efficiency, swiveling headlights, novel construction methods. Ahead of its time even in 1985. Why did…
  • Peak Cable

    Mar 19, 2015, 2:50 pm By Horace Dediu
    Paying for TV has been a curious consumer phenomenon. There was a time when TV was free to consumers. It was delivered as a broadcast over-the-air and paid for either by commercials (US mostly) or by taxes on viewers (Europe mostly). The consumers were…
  • The Critical Path #144: The Hookup

    Mar 11, 2015, 1:55 pm By Horace Dediu
    Horace and Anders discuss Apple’s brand reorientation from the intellectual and analytical to the emotional and instinctual. Moore’s Law is fundamentally incompatible with luxury so new measures are necessary. What should one call this new paradigm? via…
  • The Critical Path #143: Moving Parts

    Mar 11, 2015, 1:54 pm By Horace Dediu
    Horace and Anders discuss the design of Gordon Murray and what it might take to enter the automotive industry. Is an integrated strategy the only way? What job would an Apple car be hired to do? via 5by5 | The Critical Path #143: Moving Parts.
  • Conversations with Apple’s brand

    Mar 11, 2015, 1:45 pm By Horace Dediu
    According to Folkore, in 1981 Apple took out a two page ad in Scientific American which explained that whereas humans cannot run as fast as other animals, a human on a bicycle is the fastest species on earth. Jobs had made the observation that a computer was…
  • The Critical Path #142: The Great Insufficiency

    Mar 2, 2015, 4:11 pm By Horace Dediu
    Horace discusses his latest work at the Christensen Institute and considers why the educational system works the way it does. Can large scale education be modularized? In the second half of the show, Anders and Horace discuss the rumors about the possibility…
  • The Analyst’s Guide to Apple Category Entry

    Mar 2, 2015, 9:30 am By Horace Dediu
    Understanding Apple’s intentions seems to be a popular parlor game and there are many attempts at divining intention from data and market study. These attempts at market research for answers are futile because Apple does not compete in existing markets but…
  • Sponsor: Elgato Thunderbolt™ 2 Dock

    Feb 23, 2015, 8:58 am By Horace Dediu
    Connect everything with one cable. Elgato Thunderbolt™ 2 Dock enables you to connect everything to your MacBook or Ultrabook at once. With two Thunderbolt™ 2 ports, connect your computer with only one cable and simultaneously enjoy the extended…
  • The Entrant’s Guide to The Automobile Industry

    Feb 23, 2015, 8:04 am By Horace Dediu
    Like a siren, it calls. The Auto Industry is significant. With gross revenues of over $2 trillion, production of over 66 million vehicles and growing[1] it seems to be a big, juicy target. It employs 9 million people directly and 50 million indirectly and…
  • The Critical Path #141: Old Dogs

    Feb 18, 2015, 12:52 pm By Horace Dediu
    Horace presents the next class in The Critical MBA. Having too much of a fundamental footing could be a disadvantage when evaluating what theory might apply to a given situation. Could this be why so many fail to understand Apple? In the second half of the…
MacHash is your up to the minute Apple news source. It's a content discovery engine that continuously delivers the latest Apple, Mac and iOS headlines from the web's best sources.