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  • Debug 64: Horace Dediu of Asymco (live from Ull) | iMore

    Thu 11:31am By Horace Dediu
    Debug is a casual, conversational interview show featuring the best developers in the business about the amazing apps they make and why and how they make them. On this episode — Live from the Ull conference in Ireland Guy and Rene talk to Horace Dediu of…
  • The Critical Path #147: Attracting the Mind

    Tue 9:18pm By Horace Dediu
    Horace and Anders look at the segments of the luxury market and consider how success can be measured in Apple’s watch business. via 5by5 | The Critical Path #147: Attracting the Mind.
  • The Battle for The Wrist

    Apr 23, 2015, 11:34 am By Horace Dediu
    The Apple Watch offers a hierarchy of surfaces onto which software can compete for attention: The Complication Layer The Notification Layer The Glances Layer The App Screen These surfaces are arranged in a hierarchy where the highest is the most accessible…
  • The Watch

    Apr 14, 2015, 9:12 am By Horace Dediu
    Before its launch, I said that the Apple Watch would be as much a watch as the iPhone is a phone. Recall that when the iPhone was launched it was anchored on three tentpoles, one of which was being a phone and that when the Apple Watch was launched it was…
  • Personal Computer

    Apr 14, 2015, 4:01 am By Horace Dediu
    The history of the Personal Computer market (since 1981) is shown below: Note that I added a forecast for 2015.  Data from Gartner shows Windows PCs declining at a 6% rate in Q1 with a full-year forecast of -2.4% (including OS X). Assuming 20.7 million…
  • The Critical Path #146: Bob Moesta

    Apr 9, 2015, 12:16 pm By Horace Dediu
    Bob Moesta demonstrates Jobs to be Done interview technique by speaking with Horace about a car purchase. via 5by5 | The Critical Path #146: Bob Moesta. This is very important. You should listen.
  • How will we measure Apple’s Watch success?

    Apr 6, 2015, 1:23 pm By Horace Dediu
    It won’t be easy. The company will not be reporting the Watch segment revenues or (presumably) unit sales and therefore we won’t have an accurate unadulterated view of the business. In addition, the large number of products in the mix and wide price…
  • Luxurious

    Mar 30, 2015, 7:49 am By Horace Dediu
    Apple’s new watches are priced in a pattern unlike any of the previous pricing models for Apple products. Previous pricing models for iPhone, iPad, Mac and iPod were typically structured around storage differences. The higher the storage, the higher the…
  • Sponsor: Avea Dynamic Mood Lighting

    Mar 27, 2015, 3:55 pm By asymco-admin
    Avea transforms your home with beautiful dynamic light moods. Control your ambience from your iPhone or iPad and unwind in one of the carefully crafted settings with subtly changing light. After a relaxing evening, simply set your alarm using the built-in…
  • The Critical Path #145: Arbitrage

    Mar 27, 2015, 3:45 pm By asymco-admin
    Back from the Apple Watch event, Horace gives his trip report discussing watch pricing and what we now know of how Apple intends to sell them. What cognitive illusions might come into play as people consider the watch? via 5by5 | The Critical Path #145:…
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