Asymco logo Asymco

  • Sponsor: Mailbutler

    2:03am By Horace Dediu
    Many of you have already heard about the productivity-boosting Mail plugin MailButler. Email scheduling, detailed read receipts, amazing signature and message templates, and various cloud services integrations are among MailButler’s numerous features.…
  • iPad Optics

    1:56am By Horace Dediu
    The iPad has an installed base of over 300 million. This is a far larger audience than that of the Mac (which has somewhere between 100 million and 150 million). And whereas the iPad acquired this audience in about 7 years, the Mac took 33 years. Curiously…
  • SaneBox – Clean up your inbox in minutes!

    Mar 16, 2017, 11:10 am By Horace Dediu
    SaneBox is like a super-smart assistant who’s been with you for years and knows what’s important to you. It moves unimportant emails from the inbox into a new folder and summarizes them in a digest, where you can quickly bulk-process them. An average…
  • Gravity

    Mar 16, 2017, 9:28 am By Horace Dediu
    Apple is doomed. So are you. As mortals we are used to the idea of death. We do not dwell on it even though it’s inevitable. We do know that we’ll die but what we don’t know is when we’ll die. That certainty/uncertainty makes us, more or less, do…
  • Sponsor: MailButler Takes Email Productivity To The Next Level

    Jan 12, 2017, 8:15 am By Horace Dediu
    As 2017 has just begun, many of us are very motivated to start fulfilling our New Year resolutions. To do this, at least when it comes to time-consuming tasks, it wouldn’t hurt to have a couple of free hours a day more. Now, if you are an Apple Mail user,…
  • The First Trillion Dollars is Always the Hardest

    Jan 11, 2017, 3:17 pm By Horace Dediu
    In its first 10 years, the iPhone will have sold at least 1.2 billion units,[1] making it the most successful product of all time. The iPhone also enabled the iOS empire which includes the iPod touch, the iPad, the Apple Watch and Apple TV whose combined…
  • Sponsor: MailButler

    Nov 17, 2016, 11:40 am By asymco-admin
    Popular Apple Mail plugin MailButler has already started the email revolution when it first became available less than a year ago. Ever since it has regularly been adding new functionalities to Apple’s built-in mail client, such as the ability to undo,…
  • The Genealogy of the MacBook Pro

    Nov 14, 2016, 10:11 am By asymco-admin
    I was an early user of the first MacBook Air. When that product was launched I saw in it something different: a dedication to a new measure of performance: thinness and conformability. The key image used to launch the Air was the laptop sliding neatly into an…
  • Experience the comfort of connected lighting

    Nov 3, 2016, 9:07 am By Horace Dediu
    With Elgato’s new connected wall switch you can switch your lights on and off using Siri or with a quick tap on your iPhone. It transforms any single or multi-bulb setup into an intelligent lighting system, so can use your existing bulbs regardless of their…
  • Wherefore art thou Macintosh?

    Nov 2, 2016, 12:02 pm By Horace Dediu
    Managing the Mac product line must be one of the most challenging problems at Apple. That may not be obvious given the product’s success. Consider what it has achieved: The product is in its 32nd year of market presence. A longevity that in unmatched by…